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ART DIRECTION / GRAPHIC DESIGN: Gábor Berta
BRANDING / CREATIVE DIRECTION: Attila Kacskovics
PHOTOGRAPHY: Shirt N Belt
A Shirt N Belt újra-feltalálta azt, hogy miként is kell hordani az inget. Ez a látszólag átlagos ing egy egyedülálló technológiai megoldást rejt magában, ami meggátolja, hogy a betűrt ing kicsússzon a nadrágból (akár még fejenállás vagy nyújtózkodás közben is). Ez már önmagában is elég jól hangzik, de szükségük volt még arra, hogy ezt megfelelően tálalhassák. Ezért egy komplex branding projekt révén, kidolgoztunk a márka verbális alapját, amit átültettünk a vizualitás nyelvére. A logó az ing csatos mechanikájának működési elvére épül, arculati elemként működve pedig kiemeli azokat a finomságokat, amik az ing rejtett design innovációi.